Traceability, welfare and sustainability: the pillars that give Market d'Lago its meaning
At Agroindustrias González, we believe that quality begins long before it reaches the point of sale. On our Borja farm, we raise pigs under the Welfair Certification, an international seal that guarantees animal welfare at every stage of their lives.
At Agroindustrias González, we believe that quality begins long before it reaches the point of sale. On our Borja farm, we raise pigs under the Welfair Certification, an international seal that guarantees animal welfare at every stage of their lives.
This recognition is not an isolated achievement: it is the expression of a way of producing that brings together respect, technique and commitment. Every cut offered at Market d’Lago, our consumer facing brand, has a traceable, transparent origin. We know where each animal comes from, what feed it received and under what conditions it was raised.
That traceability translates into trust, safety and authentic flavour, values that make the difference when the food reaches your table.
Our production is also guided by an essential principle: sustainability. We responsibly manage the use of water, waste and energy, reducing environmental impact and strengthening the local economy.
This comprehensive approach allows us to grow while caring for what really matters: the people, the animals and the environment we share. Across Latin America, more and more consumers are looking for food that reflects this balance between welfare, sustainability and quality.
At Agroindustrias González, we do not do this out of trend, but out of conviction: because we believe the future of the pig industry is built on responsibility and transparency.
So every cut from Market d’Lago carries the essence of our work: meat produced with awareness, from the farm to your table.