About Us: 30 Years of History in the Amazon

1995: The Start in Lago Agrio with Tilapia Farming

Agroindustrias González was founded in 1995 in Lago Agrio, when the young engineer from Zamora, Jorge González, decided to develop his farm and industrialise its products, starting with tilapia farming. Three decades later, in Lago Agrio the group produces tilapia, paiche and fattening pigs, while pig breeding is concentrated at the Borja nucleus farm, in Napo province. The company presents that fish farming as a historical alternative to aggressive practices such as fishing with barbasco or dynamite.

2000: Imported Genetics and Over 2,000 People Trained

In 2000, the company imported high genetic quality tilapia from the United States and promoted its farming in eastern Ecuador. In partnership with the Nueva Loja prefecture, it trained more than 2,000 people in tilapia handling and production, five years before Agroindustrias González was officially founded as a company and began pig farming and processing.

2005: The Company Is Officially Founded and Topigs Norsvin Arrives

Agroindustrias González was officially founded in 2005, with the aim of organising and strengthening the family’s agro-industrial and commercial production. That same year it began pig farming and processing, with the first cured meats factory in the Ecuadorian Amazon, and the company became the exclusive representative of Topigs Norsvin in Ecuador, a global pig genetics brand that the company itself presents as a pioneer of the sector in the country.

2007 and 2010: Topswine and the Country’s First Great-Grandparent Pig Nucleus

Topswine was born in 2007 as the company’s branch dedicated to breeding and marketing pig genetics across the country. In 2010, Agroindustrias González expanded its genetics unit in Borja, Baeza canton, taking advantage of the area’s sanitary conditions and isolation: this is where Ecuador’s first great-grandparent pig nucleus was established, the unit the company specialises in pig reproduction.

2015: European-Standard Infrastructure and Tilapia Super Males

In 2015, the company rebuilt and expanded the pig infrastructure on its farms, incorporating animal welfare under European standards. In fish farming, it developed genetic technology in tilapia super males in parallel, to optimise production. On those same pig farms, the company states that it has significantly reduced antibiotic use thanks to the Amazon environment, as part of a mission it describes as feeding the family through human, animal and environmental wellbeing.

2020: Market d’Lago Directly Connects Producers and Consumers

In response to the Covid-19 pandemic, Agroindustrias González created Market d’Lago in 2020 to connect producers and consumers directly. The brand now runs three shops in Quito and one in Lago Agrio, a team of trained advisors to help customers choose their cut, and cuts sourced from the Borja farm with traceability declared from the animal’s origin through to its feed and rearing conditions.

The Borja Farm, Latin America’s First Welfair Certification

The Borja pig farm, in Napo province, was the first in Latin America and in Ecuador to obtain the Welfair animal welfare certification, a standard that audits 4 principles and 12 criteria covering the animals’ feeding, housing, health and behaviour. The first certification process took place on 5 May 2023, the certification was renewed on 1 August 2025, and the farm’s cuts are the ones Market d’Lago sells under declared traceability.

2025: Alliance with Exafan as the Company Marks 30 Years

In 2025, Agroindustrias González marks 30 years with new projects: the expansion of Market d’Lago with more shops, a new meat processing plant and the development of a research and training centre. The alliance with Exafan was presented in Guayaquil, ahead of the First Business Meeting on Pig Farming in Ecuador, held on 13 and 14 November 2025. Exafan is a Spanish company with more than three decades of experience in Europe, specialising in technology for building and equipping pig farms, and it contributes design, equipment, climate control and automation to the group’s facilities.

Who Leads Agroindustrias González Today?

Jorge González, who founded the company in 1995, now signs as general manager of Agroindustrias González and is also the creator of the group’s biodigester system, which began as a school project before being refined into today’s multi-stage biodigester. Mirza González heads Topigs Norsvin Ecuador and was elected president of the Ecuadorian Association of Pig Farmers for the 2026 to 2028 term. Jorge Andrés González took part alongside both of them in PorciForum LATAM 2025, held in Miami from 7 to 9 October, one of the forums where the group projects its presence as the group of companies that, in the company’s own words, grows with a single purpose: to produce with responsibility, quality and commitment to the territory.

A Team of Over 60 Staff, 60% Women, and the Lago Agrio and Borja Lands

Agroindustrias González states that it has more than 60 staff, 60% of them women, and lists among its values a priority on human wellbeing and a commitment to the Amazon region’s development. In Lago Agrio, 15 of the farm’s 110 hectares are in production; in Borja, 40 of its 172. Together the two farms cover 282 hectares, 55 of them in production and 227 not in production. In the forests it conserves, the company reports species such as spectacled bears, capybaras, pacas and several monkey species, and states that it leaves more than 76% of the area under conservation.

What Are the Company’s Mission, Vision and Values?

Agroindustrias González states its mission as “to feed your family with human, animal and environmental wellbeing”, and its vision as “to consolidate ourselves as a benchmark in disruptive food production, with innovation, sustainability and responsibility”. Under both it lists eight values, which it states in the first person plural: we are Amazonians committed to the development of the region; our priority is human wellbeing; we are passionate about what we do; we farm with animal welfare; we care for the environment; we produce food of the best quality; we innovate, improvement is our only constant; we are honest, ethical and transparent. Several of them can be followed page by page on this site: animal welfare in the Welfair certification of the Borja farm, care for the environment in the biodigester that turns manure into methane and biol, and the commitment to the region in the more than 2,000 people trained in tilapia handling in partnership with the Nueva Loja prefecture.

The Amazon Commitment Running Through Every Stage of the Group

The Amazon rainforest has acted as a natural barrier around Agroindustrias González’s pig farms and fish ponds since its beginnings in Lago Agrio. A multi-stage anaerobic biodigester converts pig manure into methane, used to heat farrowing units and piglets, and into biol, a liquid fertiliser the company donates to neighbouring farmers. The company also holds the Good Agricultural Practices Certification from Agrocalidad, as part of its work on innovation and social responsibility. For visits or partnership enquiries, the group’s contact page is available.